Growth

Before taking this course I wasn’t aware of the various concepts, strategies, and techniques that are involved in marketing. After completing the course I obtained a vast amount of knowledge on marketing and how it affects companies and consumers.

How Marketing Affects Consumers

Throughout this course I learned that marketing has a huge influence on my purchases as a consumer. All of the information provided to me by a company is a marketing strategy to persuade me to purchase their products. From advertisements to packaging, everything has a strategy behind it in order to convey value and communicate a message to consumers.

A main aspect of marketing that I believe is the most important and companies should focus on is, building customer relationships. From my experience as a consumer and at my job, I have realized that interacting with customers and showing them you value their business is a way to create customer loyalty. This factor is the core to many successful businesses like, Amazon, the leading online retailer in the world. It is a simple and easy strategy to implement that is overlooked by many companies, and is the reason for their failure.

Career Goals

Learning all aspects involved in marketing, I have developed an interest in the subject and would like to pursue it as my career. In order to become a marketer, I am going to concentrate in marketing and take many more course focusing on certain aspects. This class gave me a great insight on the basics of marketing and principles used to promote products. I am excited to learn more in my future marketing courses and increase my knowledge on concepts to assist me in my future endeavors.